socialonbrandThe Importance of Logo Design for Business
Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before. Symbols are a succinct and efficient way of communicating information about your business. A logo is an important part of your company’s brand and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make
Why is Logo Design Important?
A logo can be described as the face of a company. Quite often, it’s the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services
.Factors to Consider
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression. It should be effective at any size – whether it’s on a billboard or on a pen. A good logo makes an impact both in colour and in black and white.
With logos, details are extremely important. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo.
The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. All colours, shapes, images and fonts must be consistent with the idea that is to be communicated. It’s very important that your logo delivers the correct message about your company
The Chrysalis Logo
A few months ago, we changed our logo to the one you’re currently seeing. Prior to this, our old logo served us well for twelve years. However, in this 13th year, as we seek to enhance our visibility within the region, a stronger, fresher identity was needed. Our new butterfly is beautiful and bold, yet delicate – a fitting representation of our attention to detail and our appreciation for aesthetics.
Testimonials
When the operators of Jamaica Rhino Safaris set up their business in Jamaica after years of running communication businesses in London, they were hard-pressed to find an agency in Jamaica that could fulfill their logo design needs. Chrysalis more than filled their bill. We were excited to work on this project and they were very pleased with the end results.
dm3cc2thm November 20, 2019 2:18 pm
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in erat justo.Sed non neque elit. Sed ut imperdiet nisi.
dm3cc2thm November 20, 2019 2:18 pm
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris in erat justo.Sed non neque elit. Sed ut imperdiet nisi.