The COVID-19 forced social distancing and lockdown policies are driving a steady rise in mobile usage. In Q3 of 2020 alone, 33 billion new apps were downloaded globally, according to a recent report. Mobile users worldwide have spent 180 billion collective hours each month of the third quarter, with a whopping spend of $28 billion on
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1. PhoneGap PhoneGap, also known as Apache Cordova, is an open-source mobile app development framework that uses CSS3, HTML5, and JavaScript, to create native applications for Android, Windows, and iOS. This framework allows mixing native and hybrid code snippets which results in apps that are neither truly native mobile nor web-based applications.
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Despite the fact that modern business is changing rapidly and it’s radically different from 10, 20, or 50 years ago, some core marketing concepts have remained the same. Marketing is defined by the American Marketing Association as: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and
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